Part 1
Video Game Research
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Game Name
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Price
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Locations Sold (5)
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Target Market
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Features
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Casey Powell Lacrosse 16
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49.99
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All sports enthusiasts but mostly Lacrosse players
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Hard hitting high-impact lacrosse play. Control the player and his stick as a defender or offender.
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NHL 17
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59.99-
79.99
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Targets all sport enthusiast but mostly people who enjoy hockey
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Create your own player and teams, an update on all the teams, better graphics, online play
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Madden 17
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45.99-
69.99
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Can be sold to all football fans who enjoy video games and watching the game
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It has better graphics and an update on all the teams, online play, and create your own team/player.
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Part 2
LAX1
Introducing an all new sports game that combines the best of strategic and hard hitting competition into one. The all new LAX1, it allows you to choose between the MLL and the College teams. With easy to use controls and high scoring games you will be cellying all day. Watch and control some of the top athletes around, and make them hit harder, run faster, shoot quicker and celly better with LAX1. You can do all the tricks you would be able to do normally on a Lacrosse field. We even have a create your own player journey mode that lets you get recruited by college coaches and then get drafted into the MLL.
Target Market
The target market will primarily be Lacrosse players, but also fans of scoring and big hits. With Lacrosse growing 47 percent in the last couple of years it is becoming very popular among young kids.
Product
LAX1 is a video game for PS4 and Xbox 1. This video game allows you to play quick play between either college teams or in the MLL. You can also pick one of the leagues and play in campaign where you play a season of Lacrosse. LAX1 also allows you to play story mode where you can create your own player and get recruited by a college team then get drafted by the MLL.
Price
The price of LAX1 will start at 49.99 then increase to 54.99 after the holidays.
Place
The video game LAX1 will release on its own website for online order and will also be sold at gamestop and Xbox 1/PS4 websites. As the demand for the game increases it will be sold at other locations.
Promotion
Promotion
The game will be handed out to the first 50 people at the final four games in the college lacrosse national tournament. It will also be promoted every time you search for a sports game online the LAX1 game will be the first one you see. If you have Xbox live the game will be available as a download and will be promoted on the Xbox homepage. It will also be promoted through facebook.
Part 3
History of Football Sports games
Mattel was the first to bring football into a video game. This first of its kind game released in 1979 and was available on the Mattel Intellivision.
Nintendo brought American Football to arcade games, in 1983 they released 10 Yard Fight, the game was available in arcade form.
Madden is pretty much the only popular video game that people today play football on. It is available for the PlayStation and the Xbox.
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